Randall Stephenson, CEO of AT&T, speaking at the Enterprise Roundtable CEO Innovation Summit in Washington, DC. on Dec. 6th, 2018.
Janhvi Bhojwani | CNBC
AT&T is rolling out a new countrywide Television assistance that allows shoppers link Google Android-driven boxes immediately to their broadband world-wide-web, eradicating the will need for U-Verse fiber hookups or satellite Tv dishes.
The services, AT&T Tv set, which has previously been out there in just 13 markets, consists of accessibility to all streaming apps that are offered in Google’s app shop and cost-free obtain to HBO Max, AT&T’s streaming provider that launches in May well. The Android box operates a personalized interface developed by AT&T and has 500 several hours of DVR cloud storage. There’s also a remote that involves Google Assistant.
Among other factors, Google Assistant can be made use of to change channels, check the weather conditions, perform music and regulate smart home gizmos, these as mild bulbs.
AT&T’s new video interface is related to Comcast’s X1 and will eventually be the firm’s flagship Television set assistance, changing DirecTV and U-Verse.
The principal gain for AT&T, past the next generation application, is the spectacular reduction in subscriber acquisition price tag that arrives with an internet-connected box. No exterior box or satellite installation is required mainly because shoppers will be capable to plug in the set-best box instantly to the Television set, which connects wirelessly to any residence broadband assistance. Satellite Tv set set up and related shopper acquisition charges are usually much more than $700 — a figure that will be greatly decrease with out the expense of a dish set up.
If DirecTV clients switch to the new AT&T video clip service about time, AT&T may possibly be additional compelled to provide off its satellite Television belongings — a divestiture championed by hedge fund Elliott Administration last year but has been resisted by AT&T.
In places wherever U-Verse net services is readily available, AT&T will bundle the new Tv provider with 1 gigabit AT&T web for about $80 per thirty day period. Devoid of world-wide-web, AT&T Television set offers will get started at $49.99 for each thirty day period for 12 months with a 24-thirty day period dedication. AT&T Television set users who come to a decision to subscribe to HBO, or who are top quality movie, mobile or broadband subscribers, will get HBO Max for no cost.
Disclosure: Comcast is the owner of NBCUniversal, mother or father corporation of CNBC and CNBC.com.
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