Cannes Lions advertising festival canceled due to coronavirus

Delegates hold out in line at Cannes Lions Intercontinental Pageant of Creativity, Cannes, France, June 2019

Cannes Lions

The Cannes Lions Global Festival of Creative imagination, the ad industry’s main awards festival and conference held in France each and every summer season, has been canceled due to the coronavirus.

The pageant, initially scheduled for June 22 as a result of June  26, was postponed in March to Oct. 26 by means of Oct 30, but organizers introduced the conclusion early Friday early morning to terminate it for great this year.

“As the impression from COVID-19 continues to be felt across the entire world on people and our clients across the marketing, innovative and media industries, it has develop into obvious to us our customers’ priorities have shifted to the need to have to protect folks, to provide consumers with critical merchandise and to emphasis on preserving firms, modern society and economies,” organizers stated in a assertion Friday. 

The next pageant will get location June 21 by June 25 in 2021.

The announcement will come immediately after main advertisement holding businesses are warning about the impression of COVID-19 on their organization. Keeping organizations like IPG and WPP have withdrawn 2020 advice as the economic impact of the virus commences to hit customer enterprise. In the latest times, main advertising groups have been thinking about pulling out or had made the decision not to participate, Advert Age reported this week. Advertisement companies are also freezing travel and awards budgets. 

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