Cannes Lions advertising festival postponed until October due to coronavirus

Delegates hold out in line at Cannes Lions Worldwide Festival of Creativity, Cannes, France, June 2019

Cannes Lions

The Cannes Lions Intercontinental Competition of Creative imagination, the ad industry’s key awards competition and conference held in France just about every summer time, is postponing its June conference owing to the coronavirus.

The pageant, at first scheduled for June 22 by 26, claimed it now ideas to reschedule to Oct 26 by 30. Meeting organizers claimed earlier that passes, sponsorship arrangements and bookings will roll around and stay legitimate. 

Last week, as the virus was spreading in nations like Italy (the border of which is about 40 miles from Cannes), conference organizers instructed attendees French authorities experienced recommended a ban on gatherings in excess of 1,000 people would be lifted on April 15. On Friday, French Primary Minister Edouard Philippe introduced the place was tightening restrictions on general public gatherings by banning teams of more than 100 people today, and earlier this 7 days President Emmanuel Macron ordered the French to remain at household for at least the next 15 days.

The cancellation of the June event will come as countries take increasingly strict steps to control distribute of coronavirus, which as of Wednesday morning had infected much more than 201,000 and killed additional than 8,000 folks, according to Johns Hopkins University.

Cannes Lions was scheduled to get put a thirty day period following the Cannes Movie Festival. The movie festival’s organizers stated more than the weekend they did not foresee making a selection on irrespective of whether to terminate right until April, in accordance to the Hollywood Reporter. 

But transferring back to Oct will generate some congestion for the advertisement industry’s important functions. Marketing Week New York is scheduled to consider put in early October, while the Association of National Advertisers’ “Masters of Advertising and marketing” convention, typically hugely attended by brands’ major marketers, is scheduled for October 20 to 23 in Orlando, Florida. 

This year’s competition was expected to convey shows from Amazon and Netflix for the 1st time, with sessions from Claudine Cheever, Global Head of Brand and Advertising and marketing at Amazon, and Jean Tanis, Global Advertising and marketing Innovative Lead at Netflix. Other major names on the program involve Microsoft’s Corporate VP of Brand name, Promotion and Investigation Kathleen Hall, Molson Coors’ CMO Michelle St Jacques, Procter & Gamble’s Chief Brand name Officer Marc Pritchard and Burger King’s world CMO Fernando Machado. 

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