Comcast to buy Xumo for ad-supported streaming service and technology

Brian Roberts, chief executive officer of Comcast, comes for the annual Allen & Business Sun Valley Meeting, July 9, 2019 in Sunlight Valley, Idaho.

Drew Angerer | Getty Visuals

Comcast announced Tuesday it has agreed to acquire Xumo, an advertising-supported cost-free streaming assistance that will come pre-set up on clever televisions.

Economical terms of the acquisition weren’t disclosed, although individuals familiar with the issue explained Comcast compensated additional than $100 million for the corporation, which has 55 employees and about 10 million regular active end users by means of the firm’s most popular placement on sensible TVs. Xumo will work as an unbiased business enterprise inside of Comcast. The offer will be immaterial for Comcast, the persons explained.

Comcast’s desire in Xumo stems from the firm’s partnerships with sensible Television companies these kinds of as LG, Panasonic and Vizio. Comcast can use Xumo’s prime placement on clever TVs to industry or showcase Xfinity and other Comcast solutions and can use its technology to build upcoming streaming products and solutions. Xumo’s management also amazed the organization, according to men and women common with the make any difference, led by CEO Colin Petrie-Norris.

Comcast is seeking to greatly enhance its profitable broadband assistance by pleasing to wire cutters who are doing away with movie provider. An ad-supported no cost video assistance could charm to a youthful viewers that may possibly also indicator up for NBCUniversal’s free Peacock service, which will be obtainable later on this yr.

The offer is section of a tiny run on free advert-supported streaming services. ViacomCBS acquired PlutoTV for $340 million previous 12 months. Fox is also in talks to get Tubi for far more than $500 million, The Wall Street Journal reported last week.

Xumo was fashioned in 2011 as a joint enterprise by Panasonic and Viant Engineering LLC, the operator of MySpace, which afterwards offered to Time Inc. and was subsequently purchased by Meredith Corp.

Disclosure: Comcast owns NBCUniversal, the father or mother corporation of CNBC and

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