Disney+ just slashed the price of a streaming subscription in Europe

The streaming wars in Europe are heating up as Disney just announced it will lower the price tag of an annual membership to Disney+.

Very last thirty day period it brought ahead the European launch of Disney+ to March 24, and on Monday it decreased the cost of an yearly membership from £59.99/€69.99 ($77.42) to £49.99/€59.99. It truly is a limited-time give — people today need to subscribe by March 23 and the rate is for the initially 12 months only.

This implies that Disney+ will be more affordable than Netflix for viewers who opt to obtain a yearly subscription — Netflix’s fundamental offer in the U.K. is £5.99 a thirty day period, or £71.88 a 12 months. For these who want to get a every month subscription to Disney+, the price tag will also be £5.99 — and there’s no lower price becoming supplied.

In the U.S., Disney charges $2 a lot less per thirty day period than Netflix’s entry-amount package.

Disney+ launched in the U.S., Canada and the Netherlands on November 12, followed by Australia and New Zealand afterwards that month. Disney+ experienced 26.5 million shelling out subscribers in its first quarter, in accordance to effects declared before this thirty day period, with all-around 20% coming by way of a distribution partnership with Verizon that available the streaming company no cost to some consumers.

Netflix stated in its January earnings report that it experienced additional than 67 million subscribers across the U.S. and Canada but claimed decreased than anticipated subscriber additions.

Disney+ will be readily available in the U.K., Eire, France, Germany, Italy, Spain, Austria and Switzerland and is set to start with displays such as “The Mandalorian,” element of the Star Wars franchise, and a new variation of “Girl and the Tramp.” It will start in Latin The usa in Oct.

Streaming competitors will increase this yr with the start of NBC Universal’s Peacock in April and HBO Max in Could.

Disclosure: Comcast owns NBCUniversal, the guardian firm of CNBC.

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