HBO Max activations double to 17.2 million in fourth quarter


Gal Gadot stars as Surprise Lady in “Speculate Lady 1984.”

Warner Bros.

“Surprise Female 1984” aided double the HBO Max’s activations to 17.2 million, AT&T claimed Thursday.

The telecommunications corporation, which owns WarnerMedia, described that HBO and HBO Max now have a put together 41.5 million domestic subscribers, up 20% from 34.6 million a year prior.

Of the 37.7 million HBO Max-eligible subscribers, 30 million came from wholesalers and 6.8 million have been by way of retail channels. Retail subscribers are individuals that buy the streaming services immediately, not via a cable membership or other streaming membership.

This indicates that almost 50 percent of HBO subscribers who ended up qualified to get HBO Max have not signed up however.

Though AT&T pointed to “Wonder Lady 1984” for the uptick in signal-ups, considerably of the gains were possible thanks to WarnerMedia putting offers in the fourth quarter to get the application on Roku units and Amazon’s Fireplace Tv set.

In total, the business mentioned it invested about $800 million in HBO Max through the latest quarter, and more than $2 billion in 2020 general.


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