Taco Bell will test its alcohol-serving Cantina locations in suburbs

A employee serves sangria at a Taco Bell Cantina restaurant in Chicago, Illinois.

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Taco Bell will transform three of its common dining places into Cantinas this yr as aspect of a examination to see if suburban people love the additional upscale areas as a great deal as urbanites.

The Yum Manufacturers chain opened its first Cantina in 2015 as a way to enchantment to customers who ended up shelling out their money on meals from quickly-casual chains and to establish a footprint in city places with much more pricey genuine estate. Now, the places are a essential setting up block in Taco Bell’s purpose to become a $20 billion model, and the chain is continuing to toy with the principle.

Self-purchase kiosks and stylish decor greet prospects who wander through a Cantina’s doors. The seating is meant to persuade them to adhere all around longer, and locations attribute an open up kitchen area. And they even serve alcoholic beverages.

The company has opened much more than 30 Cantinas in the United States. Its Las Vegas Cantina, which also serves as a wedding day chapel for devoted admirers, is the chain’s busiest location in the planet. Taco Bell ideas to open up a Cantina in Moments Square by this tumble.

Cantinas have also been recognized for making use of self-get kiosks and other digital aspects, which have inspired Taco Bell to install these gadgets in all new dining places.

New Cantinas represent the likelihood for the chain to proceed growing the shopper encounter. A suburban Cantina, for instance, could broadcast massive sports activities video games. By the conclusion of the 3rd quarter, Taco Bell customers will be in a position to engage in online video games at the Cantina in San Ramone, California.

“When we will normally be excellent for menu innovation, we are trying to apply the exact creativeness to the eating expertise,” President and Global Chief Working Officer Mike Grams stated in an interview.

But Taco Bell just isn’t totally eradicating its emphasis from the menu. Grams also prompt that a Cantina could provide an fully plant-based menu. The Mexican-inspired chain has extensive been known as vegetarian friendly, a standing it has leaned into in latest months as rivals include meatless choices to their tacos and burritos. Taco Bell’s CEO Mark King advised Bloomberg in late February it would abide by match within a calendar year. 

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