YouTube is developing a rival to TikTok

YouTube CEO Susan Wojcicki speaks in the course of the opening keynote deal with at the Google I/O 2017 Meeting at Shoreline Amphitheater on May 17, 2017 in Mountain Check out, California.

Justin Sullivan | Getty Visuals

YouTube is establishing a small-kind online video feature termed Shorts that will go head to head with TikTok, the Chinese video clip-sharing app that has surged in level of popularity in modern months, a supply familiar with the make a difference verified to NBC News.

The function, which will exist inside of YouTube’s cell application, will allow for customers to url their movies to YouTube’s music library to create films related to individuals on TikTok. The organization programs to launch the function later this year.

A YouTube spokesperson declined to remark. News of the Shorts feature was initially reported by The Data.

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Social media giants this sort of as Fb, Instagram and Snapchat have been observing TikTok’s increase closely, but YouTube is the initial provider to make a direct problem to it.

In a modern interview with NBC News’ Byers Current market Podcast, which will air later on this thirty day period, YouTube CEO Susan Wojcicki conceded that the firm was seeking at going into shorter-form video clip options.

“Actually, really brief-kind video clip, like 15 seconds… that is a position that is certainly interesting to glance at, and for us to think about,” Wojcicki said.

“We truly have released tales on YouTube and we’ve basically observed our creators really have interaction with the tales,” she included. “That would be an case in point of really shorter-type content material. So we will absolutely go on to innovate in all the various format dimensions, including definitely limited-type video clip.”

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